All progress in human history has been boosted by good communication.
Social Media has significantly changed the landscape of PR, and more importantly, how to build brand awareness in today’s marketplace. Business, culture and science cannot live without communicate with their stakeholders.
For that reason, I always suggest to my clients to integrate social media initiatives to leverage their overall PR initiatives, amplify their online brand visibility, attract more clients/participants, increase their web traffic, gain a competitive edge in their respective marketplace.